What Kurt Vonnegut’s “Slaughterhouse-Five” Tells Us Now


June 13, 2019

I first read “Slaughterhouse-Five” in 1972, three years after it was published and three years before I published my own first novel. I was twenty-five years old. 1972 was the year of inching slowly toward the Paris Peace Accords, which were supposed to end the war in Vietnam, though the final, ignominious American withdrawal—the helicopters airlifting people from the roof of the American Embassy in Saigon—would not take place until three years later, at which point, by way of a small footnote to history, I had become a published writer.

I mention Vietnam because, although “Slaughterhouse-Five” is a book about the Second World War, Vietnam is also a presence in its pages, and people’s feelings about Vietnam have a good deal to do with the novel’s huge success. Eight years earlier, in 1961, Joseph Heller had published “Catch-22” and President John F. Kennedy began the escalation of the United States’ involvement in the conflict in Vietnam. “Catch-22,” like “Slaughterhouse-Five,” was a novel about the Second World War that caught the imagination of readers who were thinking a lot about another war. In those days, I was living in Britain, which did not send soldiers to fight in Indochina but whose government did support the American war effort, and so, when I was at university, and afterward, I, too, was involved with thinking about and protesting against that war. I did not read “Catch-22” in 1961, because I was only fourteen years old. As a matter of fact, I read both “Slaughterhouse-Five” and “Catch-22” in the same year, a decade later, and the two books together had a great effect on my young mind.

It hadn’t occurred to me until I read them that antiwar novels could be funny as well as serious. “Catch-22” is crazy funny, slapstick funny. It sees war as insane and the desire to escape combat as the only sane position. Its tone of voice is deadpan farce. “Slaughterhouse-Five” is different. There is much comedy in it, as there was in everything Kurt Vonnegut wrote, but it does not see war as farcical. It sees war as a tragedy so great that perhaps only the mask of comedy allows one to look it in the eye. Vonnegut is a sad-faced comedian. If Heller was Charlie Chaplin, then Vonnegut was Buster Keaton. His predominant tone of voice is melancholy, the tone of voice of a man who has been present for a great horror and lived to tell the tale. The two books do, however, have this in common: they are both portraits of a world that has lost its mind, in which children are sent out to do men’s work and die.

As a prisoner of war, age twenty-two, which is to say three years younger than I was when I read his story, Vonnegut was in the famously beautiful city of Dresden, locked up with other Americans in Schlachthof-Fünf, where pigs had been slaughtered before the war, and was therefore an accidental witness to one of the greatest slaughters of human beings in history, the firebombing of Dresden, in February of 1945, which flattened the whole city and killed almost everyone in it.

So it goes.

I had not remembered, until I reread “Slaughterhouse-Five,” that that famous phrase “So it goes” is used only and always as a comment on death. Sometimes a phrase from a novel or a play or a film can catch the imagination so powerfully—even when misquoted—that it lifts off from the page and acquires an independent life of its own. “Come up and see me sometime” and “Play it again, Sam” are misquotations of this type. Something of this sort has also happened to the phrase “So it goes.” The trouble is that when this kind of liftoff happens to a phrase its original context is lost. I suspect that many people who have not read Vonnegut are familiar with the phrase, but they, and also, I suspect, many people who have read Vonnegut, think of it as a kind of resigned commentary on life. Life rarely turns out in the way the living hope for, and “So it goes” has become one of the ways in which we verbally shrug our shoulders and accept what life gives us. But that is not its purpose in “Slaughterhouse-Five.” “So it goes” is not a way of accepting life but, rather, of facing death. It occurs in the text almost every single time someone dies, and only when death is evoked.

It is also deeply ironic. Beneath the apparent resignation is a sadness for which there are no words. This is the manner of the entire novel, and it has led to the novel being, in many cases, misunderstood. I am not suggesting that “Slaughterhouse-Five” has been poorly treated. Its reception was largely positive, it has sold an enormous number of copies, the Modern Library ranked it eighteenth on its list of the hundred best English-language novels of the twentieth century, and it is also on a similar list issued by Time magazine. However, there are those who have accused it of the sin of “quietism,” of a resigned acceptance, even, according to Anthony Burgess, an “evasion” of the worst things in the world. One of the reasons for this is the phrase “So it goes,” and it is clear to me from these critiques that the British novelist Julian Barnes wasright when he wrote in his book “A History of the World in 10 ½ Chapters” that “Irony may be defined as what people miss.”

Kurt Vonnegut is a deeply ironic writer who has sometimes been read as if he were not. The misreading goes beyond “So it goes,” and has a good deal to do with the inhabitants of the planet of Tralfamadore. As it happens, I am a great fan of Tralfamadorians, who look like toilet plungers, beginning with their mechanical emissary Salo, who, in an earlier Vonnegut novel, “The Sirens of Titan,” was marooned on Titan, a moon of the planet Saturn, needing a replacement part for his spaceship. And now comes the classic Vonnegut subject of free will, expressed as a comic science-fiction device. We learn in “The Sirens of Titan” that human history has been manipulated by Tralfamadorians to persuade the human race to build large messages to Salo, and to get our primitive ancestors to develop a civilization capable of doing so. Stonehenge and the Great Wall of China were some of the messages from Tralfamadore. Stonehenge read, “Replacement part being rushed with all possible speed.” The Great Wall of China said, “Be patient. We haven’t forgotten about you.” The Kremlin meant “You will be on your way before you know it.” And the Palace of the League of Nations, in Geneva, meant “Pack up your things and be ready to leave on short notice.”

Tralfamadorians, we learn in “Slaughterhouse-Five,” perceive time differently. They see that the past, present, and future all exist simultaneously and forever and are simply there, fixed, eternally. When the main character of the novel, Billy Pilgrim, who is kidnapped and taken to Tralfamadore, “comes unstuck in time” and begins to experience chronology the way Tralfamadorians do, he understands why his captors find comical the notion of free will.

It seems obvious, at least to this reader, that there is a mischievous ironic intelligence at work here, that there is no reason for us to assume that the rejection of free will by aliens resembling toilet plungers is a rejection also made by their creator. It is perfectly possible, perhaps even sensible, to read Billy Pilgrim’s entire Tralfamadorian experience as a fantastic, traumatic disorder brought about by his wartime experiences—as “not real.” Vonnegut leaves that question open, as a good writer should. That openness is the space in which the reader is allowed to make up his or her own mind.

To read Vonnegut is to know that he was repeatedly drawn to the investigation of free will, of what it might be and how it might or might not function, and that he came at the subject from many different angles. Many of his ruminations were presented in the form of works by his fictional alter ego, Kilgore Trout.

I love Kilgore Trout as deeply as I love the inhabitants of the planet Tralfamadore. I even own a copy of the novel “Venus on the Half-Shell,” in which the writer Philip José Farmer took a Trout story written by Vonnegut and expanded it to novel length. “Venus on the Half-Shell” is about the accidental destruction of the earth by incompetent universal bureaucrats, and the attempt by the sole surviving human being to seek answers to the so-called Ultimate Question. In this way, Kilgore Trout inspired Douglas Adams’s celebrated book “The Hitchhiker’s Guide to the Galaxy,” in which, you may recall, the earth was demolished by Vogons to make room for an interstellar bypass, and the sole surviving man, Arthur Dent, went in search of answers. Finally, the supercomputer Deep Thought revealed that the answer to life, the universe, and everything was, and is, “42.” The problem remains: What is the question?

In Vonnegut’s novel “Breakfast of Champions,” we learn about another Kilgore Trout story, “Now It Can Be Told,” written in the form of a letter from the Creator of the Universe addressed to the reader of the story. The Creator explains that the whole of life itself has been a long experiment. The nature of the experiment was this: to introduce into an otherwise wholly deterministic universe one single person who is granted free will, to see what use he makes of it, in a reality in which every other living thing was, is, and always will be a programmed machine. Everyone in the whole of history has been a robot, and the single individual with free will’s mother and father and everyone he knows are also robots, and so, by the way, is Sammy Davis, Jr. The individual with free will, God explains, is you, the reader of the story, and so God would like to offer you an apology for any discomfort you have endured. The end.

It’s worth adding one further detail. Throughout the many works by Kurt Vonnegut in which Kilgore Trout appears, he is consistently described as the worst writer in the world, whose books are utter failures, and who is completely and even contemptuously ignored. We are asked to see him simultaneously as a genius and a fool. This is not accidental. His creator, Kurt Vonnegut, was at once the most intellectual of playful fantasists and the most playfully fantastic of intellectuals. He had a horror of people who took things too seriously and was simultaneously obsessed with the consideration of the most serious things, things both philosophical (like free will) and lethal (like the firebombing of Dresden). This is the paradox out of which his dark ironies grow. Nobody who futzed around so often and in so many ways with the idea of free will, or who cared so profoundly about the dead, could be described as a fatalist, or a quietist, or resigned. His books argue about ideas of freedom and mourn the dead, from their first pages to their last.

Around the same time that I first read “Slaughterhouse-Five” and “Catch-22,” I also read another novel about a similar subject. That novel was “War and Peace,” which is longer than Heller’s book and Vonnegut’s book combined and isn’t funny at all. On that first reading of Tolstoy’s masterpiece, my twenty-five-year-old self thought, in summary: Loved peace, hated war. I was absorbed by the stories of Natasha Rostov, Prince Andrei, and Pierre Bezukhov, and found the extremely long descriptions of fighting, especially of the Battle of Borodino, pretty boring, to be frank. When I reread “War and Peace” perhaps thirty years later, I discovered that I felt exactly the opposite. The description of men at war, I thought, had never been bettered, and the greatness of the novel was to be found in those descriptions, and not in the somewhat more conventional stories of the leading characters. Loved war, hated peace.

Rereading “Slaughterhouse-Five,” I also found my valuation of the text changing. That younger self was strongly drawn to fantasy and science fiction, and sought out magazines called things like Galaxyand Astounding and Amazing, and was drawn to the work not only of the crossover giants, like Kurt Vonnegut and Ray Bradbury and Isaac Asimov and Ursula K. Le Guin and Arthur C. Clarke, but also to Mary Shelley and Virginia Woolf, whose “Frankenstein” and “Orlando,” respectively, are honorary members of the canon, as well as to the hardcore genre masters, such as James Blish, Frederik Pohl, C. M. Kornbluth, Clifford D. Simak, Katherine MacLean, Zenna Henderson, and L. Sprague de Camp. That young man, faced with Vonnegut’s masterpiece, responded most strongly to the sci-fi aspects of the book. To read it again has been to discover the humane beauty of the non-sci-fi parts, which make up most of the book.

The truth is that “Slaughterhouse-Five” is a great realist novel. Its first sentence is “All this happened, more or less.” In that nonfictional first chapter, Vonnegut tells us how hard the book was to write, how hard it was for him to deal with war. He tells us that his characters were real people, though he has changed all the names. “One guy I knew really was shot in Dresden for taking a teapot that wasn’t his. Another guy I knew really did threaten to have his personal enemies killed by hired gunmen after the war.” And later, when his characters, the ones with the changed names, arrive at Schlachthof-Fünf—Slaughterhouse Five, whose name he has not changed—he reminds us that he’s there with them, suffering right along with them:

Billy looked inside the latrine. The wailing was coming from in there . . . an American near Billy wailed that he had excreted everything but his brains. Moments later he said, “There they go, there they go.” He meant his brains.

That was I. That was me. That was the author of this book.

At one point Vonnegut quotes a conversation he had with a filmmaker called Harrison Starr, who would achieve a kind of modest renown as the executive producer of Michelangelo Antonioni’s movie about American hippies, “Zabriskie Point,” which was a huge commercial flop.

[Harrison Starr] raised his eyebrows and inquired, “Is it an anti-war book?”

“Yes,” I said. “I guess.”

“You know what I say to people when I hear they’re writing anti-war books?”

“No. What do you say, Harrison Starr?”

“I say, why don’t you write an anti-glacier book instead?”

What he meant, of course, was that there would always be wars, that they were as easy to stop as glaciers. I believe that, too.

Vonnegut’s novel is about that, about the inevitability of human violence, and about what it does to the not particularly violent human beings who get caught up in it. He knows that most human beings are not particularly violent. Or not more violent than children are. Give a child a machine gun, and he may well use it. Which does not mean that children are particularly violent.

The Second World War, as Vonnegut reminds us, was a children’s crusade.

Billy Pilgrim is an adult to whom Vonnegut gives the innocence of a child. He is not particularly violent. He does nothing awful in the war or in his prewar or postwar life, or in his life on the planet Tralfamadore. He seems deranged, and is mostly thought of as crazy, or as a near-simpleton. But he has a characteristic in common with many of the characters Vonnegut wrote throughout his career, and it is this characteristic that allows us to care for him, and therefore to feel the horror that he feels.

Billy Pilgrim is lovable.

If he were not lovable, the book would be unbearable. One of the great questions that faces all writers who have to deal with atrocity is, is it possible to do it? Are there things so powerful, so dreadful, that they are beyond the power of literature to describe? Every writer who faced the challenge of writing about the Second World War—and the Vietnam War, in fact—has had to think about that question. All of them decided they needed to come at the atrocity at an angle, so to speak, not to face it head on, because to do that would be unbearable.

Günter Grass, in “The Tin Drum,” used surrealism as his angle of entry. His character Oskar Matzerath, who stops growing because he can’t face the adult reality of his time, is one kind of fabulist being that allows the author to enter the horror. And little Oskar with his tin drum, drumming the beats of history, is, like Billy Pilgrim who has come unstuck in time, lovable. He is also, as the first sentence of “The Tin Drum” tells us, an inmate in a lunatic asylum. From opposite sides, German and American, these two deranged child-men give us our finest portraits of the great derangement of their time. Vonnegut, like Grass, combines the surrealism that has become the reality of his characters’ time with a detached, almost stunned tenderness that makes the reader feel fondly toward them, even as they stumble incompetently through life.

It may be impossible to stop wars, just as it’s impossible to stop glaciers, but it’s still worth finding the form and the language that reminds us what they are and calls them by their true names. That is what realism is.

“Slaughterhouse-Five” is also a novel humane enough to allow, at the end of the horror that is its subject, for the possibility of hope. Its final passage describes the end of the war and the liberation of the prisoners, who include Billy Pilgrim and Vonnegut himself. “And somewhere in there it was springtime,” Vonnegut writes, and in the last moment of the book, birds, once again, begin to sing. This cheerfulness in spite of everything is Vonnegut’s characteristic note. It may be, as I’ve suggested, a cheerfulness beneath which much pain is hidden. But it is cheerfulness nonetheless. Vonnegut’s prose, even when dealing with the dreadful, whistles a happy tune.

Fifty years after its first publication, seventy-four years after Kurt Vonnegut was inside Slaughterhouse-Five during the firebombing of Dresden, what does his great novel have to say to us?

It doesn’t tell us how to stop wars.

It tells us that wars are hell, but we knew that already.

It tells us that most human beings are not so bad, except for the ones who are, and that’s valuable information. It tells us that human nature is the one great constant of life on earth, and it beautifully and truthfully shows us human nature neither at its best nor at its worst but how it mostly is, most of the time, even when the times are terrible.

It doesn’t tell us how to get to the planet Tralfamadore, but it does tell us how to communicate with its inhabitants. All we have to do is build something big, like the Pyramids or the Great Wall of China. Maybe the wall that some individual whom I will not name is planning to build between the United States and Mexico will be read as an urgent message on Tralfamadore. The person who wants to build the wall will not know what the message means, of course. He is a pawn, being manipulated by a power greater than his to send the message in this time of great emergency.

I hope the message reads, “Help.”

This piece was adapted from a lecture delivered in April, in Indianapolis, to mark the fiftieth anniversary of “Slaughterhouse-Five.”

The mindfulness conspiracy

The mindfulness conspiracy


June 14, 2019

Blogger Author’s Note: First I wanted to mention that this is a good long but yet very informative article that I’ve found here.

A lot of what this article talks about are things that I’ve been doing for years for myself and never really knew that this was really a thing in society. I Liked this very enjoyable article here and I hope you guys will enjoy this as much as I did enjoy.

It is sold as a force that can help us cope with the ravages of capitalism, but with its inward focus, mindful meditation may be the enemy of activism. By 

Mindfulness has gone mainstream, with celebrity endorsement from Oprah Winfrey and Goldie Hawn. Meditation coaches, monks and neuroscientists went to Davos to impart the finer points to CEOs attending the World Economic Forum. The founders of the mindfulness movement have grown evangelical. Prophesying that its hybrid of science and meditative discipline “has the potential to ignite a universal or global renaissance”, the inventor of Mindfulness-Based Stress Reduction (MBSR), Jon Kabat-Zinn, has bigger ambitions than conquering stress. Mindfulness, he proclaims, “may actually be the only promise the species and the planet have for making it through the next couple of hundred years”.

So, what exactly is this magic panacea? In 2014, Time magazine put a youthful blonde woman on its cover, blissing out above the words: “The Mindful Revolution.” The accompanying feature described a signature scene from the standardised course teaching MBSR: eating a raisin very slowly. “The ability to focus for a few minutes on a single raisin isn’t silly if the skills it requires are the keys to surviving and succeeding in the 21st century,” the author explained.

But anything that offers success in our unjust society without trying to change it is not revolutionary – it just helps people cope. In fact, it could also be making things worse. Instead of encouraging radical action, mindfulness says the causes of suffering are disproportionately inside us, not in the political and economic frameworks that shape how we live. And yet mindfulness zealots believe that paying closer attention to the present moment without passing judgment has the revolutionary power to transform the whole world. It’s magical thinking on steroids.

There are certainly worthy dimensions to mindfulness practice. Tuning out mental rumination does help reduce stress, as well as chronic anxiety and many other maladies. Becoming more aware of automatic reactions can make people calmer and potentially kinder. Most of the promoters of mindfulness are nice, and having personally met many of them, including the leaders of the movement, I have no doubt that their hearts are in the right place. But that isn’t the issue here. The problem is the product they’re selling, and how it’s been packaged. Mindfulnessis nothing more than basic concentration training. Although derived from Buddhism, it’s been stripped of the teachings on ethics that accompanied it, as well as the liberating aim of dissolving attachment to a false sense of self while enacting compassion for all other beings.

What remains is a tool of self-discipline, disguised as self-help. Instead of setting practitioners free, it helps them adjust to the very conditions that caused their problems. A truly revolutionary movement would seek to overturn this dysfunctional system, but mindfulness only serves to reinforce its destructive logic. The neoliberal order has imposed itself by stealth in the past few decades, widening inequality in pursuit of corporate wealth. People are expected to adapt to what this model demands of them. Stress has been pathologised and privatised, and the burden of managing it outsourced to individuals. Hence the pedlars of mindfulness step in to save the day.

But none of this means that mindfulness ought to be banned, or that anyone who finds it useful is deluded. Reducing suffering is a noble aim and it should be encouraged. But to do this effectively, teachers of mindfulness need to acknowledge that personal stress also has societal causes. By failing to address collective suffering, and systemic change that might remove it, they rob mindfulness of its real revolutionary potential, reducing it to something banal that keeps people focused on themselves.

The fundamental message of the mindfulness movement is that the underlying cause of dissatisfaction and distress is in our heads. By failing to pay attention to what actually happens in each moment, we get lost in regrets about the past and fears for the future, which make us unhappy. Kabat-Zinn, who is often labelled the father of modern mindfulness, calls this a “thinking disease”. Learning to focus turns down the volume on circular thought, so Kabat-Zinn’s diagnosis is that our “entire society is suffering from attention deficit disorder – big time”. Other sources of cultural malaise are not discussed. The only mention of the word “capitalist” in Kabat-Zinn’s book Coming to Our Senses: Healing Ourselves and the World Through Mindfulness occurs in an anecdote about a stressed investor who says: “We all suffer a kind of ADD.”

Mindfulness advocates, perhaps unwittingly, are providing support for the status quo. Rather than discussing how attention is monetised and manipulated by corporations such as Google, Facebook, Twitter and Apple, they locate the crisis in our minds. It is not the nature of the capitalist system that is inherently problematic; rather, it is the failure of individuals to be mindful and resilient in a precarious and uncertain economy. Then they sell us solutions that make us contented, mindful capitalists.

By practising mindfulness, individual freedom is supposedly found within “pure awareness”, undistracted by external corrupting influences. All we need to do is close our eyes and watch our breath. And that’s the crux of the supposed revolution: the world is slowly changed, one mindful individual at a time. This political philosophy is oddly reminiscent of George W Bush’s “compassionate conservatism”. With the retreat to the private sphere, mindfulness becomes a religion of the self. The idea of a public sphere is being eroded, and any trickledown effect of compassion is by chance. As a result, notes the political theorist Wendy Brown, “the body politic ceases to be a body, but is, rather, a group of individual entrepreneurs and consumers”.

Mindfulness, like positive psychology and the broader happiness industry, has depoliticised stress. If we are unhappy about being unemployed, losing our health insurance, and seeing our children incur massive debt through college loans, it is our responsibility to learn to be more mindful. Kabat-Zinn assures us that “happiness is an inside job” that simply requires us to attend to the present moment mindfully and purposely without judgment. Another vocal promoter of meditative practice, the neuroscientist Richard Davidson, contends that “wellbeing is a skill” that can be trained, like working out one’s biceps at the gym. The so-called mindfulness revolution meekly accepts the dictates of the marketplace. Guided by a therapeutic ethos aimed at enhancing the mental and emotional resilience of individuals, it endorses neoliberal assumptions that everyone is free to choose their responses, manage negative emotions, and “flourish” through various modes of self-care. Framing what they offer in this way, most teachers of mindfulness rule out a curriculum that critically engages with causes of suffering in the structures of power and economic systems of capitalist society.

The term “McMindfulness” was coined by Miles Neale, a Buddhist teacher and psychotherapist, who described “a feeding frenzy of spiritual practices that provide immediate nutrition but no long-term sustenance”. The contemporary mindfulness fad is the entrepreneurial equal of McDonald’s. The founder of McDonald’s, Ray Kroc, created the fast food industry. Very early on, when he was selling milkshakes, Kroc spotted the franchising potential of a restaurant chain in San Bernadino, California. He made a deal to serve as the franchising agent for the McDonald brothers. Soon afterwards, he bought them out, and grew the chain into a global empire. Kabat-Zinn, a dedicated meditator, had a vision in the midst of a retreat: he could adapt Buddhist teachings and practices to help hospital patients deal with physical pain, stress and anxiety. His masterstroke was the branding of mindfulness as a secular spirituality.

Kroc saw his chance to provide busy Americans with instant access to food that would be delivered consistently through automation, standardisation and discipline. Kabat-Zinn perceived the opportunity to give stressed-out Americans easy access to MBSR through an eight-week mindfulness course for stress reduction that would be taught consistently using a standardised curriculum. MBSR teachers would gain certification by attending programmes at Kabat-Zinn’s Center for Mindfulness in Worcester, Massachusetts. He continued to expand the reach of MBSR by identifying new markets such as corporations, schools, government and the military, and endorsing other forms of “mindfulness-based interventions” (MBIs).

Both men took measures to ensure that their products would not vary in quality or content across franchises. Burgers and fries at McDonald’s are the same whether one is eating them in Dubai or in Dubuque. Similarly, there is little variation in the content, structuring and curriculum of MBSR courses around the world.

Mindfulness has been oversold and commodified, reduced to a technique for just about any instrumental purpose. It can give inner-city kids a calming time-out, or hedge-fund traders a mental edge, or reduce the stress of military drone pilots. Void of a moral compass or ethical commitments, unmoored from a vision of the social good, the commodification of mindfulness keeps it anchored in the ethos of the market.

This has come about partly because proponents of mindfulness believe that the practice is apolitical, and so the avoidance of moral inquiry and the reluctance to consider a vision of the social good are intertwined. It is simply assumed that ethical behaviour will arise “naturally” from practice and the teacher’s “embodiment” of soft-spoken niceness, or through the happenstance of self-discovery. However, the claim that major ethical changes will follow from “paying attention to the present moment, non-judgmentally” is patently flawed. The emphasis on “non-judgmental awareness” can just as easily disable one’s moral intelligence.

In Selling Spirituality: The Silent Takeover of Religion, Jeremy Carrette and Richard King argue that traditions of Asian wisdom have been subject to colonisation and commodification since the 18th century, producing a highly individualistic spirituality, perfectly accommodated to dominant cultural values and requiring no substantive change in lifestyle. Such an individualistic spirituality is clearly linked with the neoliberal agenda of privatisation, especially when masked by the ambiguous language used in mindfulness. Market forces are already exploiting the momentum of the mindfulness movement, reorienting its goals to a highly circumscribed individual realm.

Mindfulness is easily co-opted and reduced to merely “pacifying feelings of anxiety and disquiet at the individual level, rather than seeking to challenge the social, political and economic inequalities that cause such distress”, write Carrette and King. But a commitment to this kind of privatised and psychologised mindfulness is political – therapeutically optimising individuals to make them “mentally fit”, attentive and resilient, so they may keep functioning within the system. Such capitulation seems like the farthest thing from a revolution – more like a quietist surrender.

Mindfulness is positioned as a force that can help us cope with the noxious influences of capitalism. But because what it offers is so easily assimilated by the market, its potential for social and political transformation is neutered. Leaders in the mindfulness movement believe that capitalism and spirituality can be reconciled; they want to relieve the stress of individuals without having to look deeper and more broadly at its causes.

A truly revolutionary mindfulness would challenge the western sense of entitlement to happiness irrespective of ethical conduct. However, mindfulness programmes do not ask executives to examine how their managerial decisions and corporate policies have institutionalised greed, ill will and delusion. Instead, the practice is being sold to executives as a way to de-stress, improve productivity and focus, and bounce back from working 80-hour weeks. They may well be “meditating”, but it works like taking an aspirin for a headache. Once the pain goes away, it is business as usual. Even if individuals become nicer people, the corporate agenda of maximising profits does not change.

If mindfulness just helps people cope with the toxic conditions that make them stressed in the first place, then perhaps we could aim a bit higher. Should we celebrate the fact that this perversion is helping people to “auto-exploit” themselves? This is the core of the problem. The internalisation of focus for mindfulness practice also leads to other things being internalised, from corporate requirements to structures of dominance in society. Perhaps worst of all, this submissive position is framed as freedom. Indeed, mindfulness thrives on doublespeak about freedom, celebrating self-centered “freedoms” while paying no attention to civic responsibility, or the cultivation of a collective mindfulness that finds genuine freedom within a co-operative and just society.

Of course, reductions in stress and increases in personal happiness and wellbeing are much easier to sell than serious questions about injustice, inequity and environmental devastation. The latter involve a challenge to the social order, while the former play directly to mindfulness’s priorities – sharpening people’s focus, improving their performance at work and in exams, and even promising better sex lives. Not only has mindfulness been repackaged as a novel technique of psychotherapy, but its utility is commercially marketed as self-help. This branding reinforces the notion that spiritual practices are indeed an individual’s private concern. And once privatised, these practices are easily co-opted for social, economic and political control.

Rather than being used as a means to awaken individuals and organisations to the unwholesome roots of greed, ill will and delusion, mindfulness is more often refashioned into a banal, therapeutic, self-help technique that can actually reinforce those roots.


Mindfulness is said to be a $4bn industry. More than 60,000 books for sale on Amazon have a variant of “mindfulness” in their title, touting the benefits of Mindful Parenting, Mindful Eating, Mindful Teaching, Mindful Therapy, Mindful Leadership, Mindful Finance, a Mindful Nation, and Mindful Dog Owners, to name just a few. There is also The Mindfulness Colouring Book, part of a bestselling subgenre in itself. Besides books, there are workshops, online courses, glossy magazines, documentary films, smartphone apps, bells, cushions, bracelets, beauty products and other paraphernalia, as well as a lucrative and burgeoning conference circuit. Mindfulness programmes have made their way into schools, Wall Street and Silicon Valley corporations, law firms, and government agencies, including the US military.

The presentation of mindfulness as a market-friendly palliative explains its warm reception in popular culture. It slots so neatly into the mindset of the workplace that its only real threat to the status quo is to offer people ways to become more skilful at the rat race. Modern society’s neoliberal consensus argues that those who enjoy power and wealth should be given free rein to accumulate more. It’s perhaps no surprise that those mindfulness merchants who accept market logic are a hit with the CEOs in Davos, where Kabat-Zinn has no qualms about preaching the gospel of competitive advantage from meditative practice.

Over the past few decades, neoliberalism has outgrown its conservative roots. It has hijacked public discourse to the extent that even self-professed progressives, such as Kabat-Zinn, think in neoliberal terms. Market values have invaded every corner of human life, defining how most of us are forced to interpret and live in the world.

Perhaps the most straightforward definition of neoliberalism comes from the French sociologist Pierre Bourdieu, who calls it “a programme for destroying collective structures that may impede the pure market logic”. We are generally conditioned to think that a market-based society provides us with ample (if not equal) opportunities for increasing the value of our “human capital” and self-worth. And in order to fully actualise personal freedom and potential, we need to maximise our own welfare, freedom, and happiness by deftly managing internal resources.

Since competition is so central, neoliberal ideology holds that all decisions about how society is run should be left to the workings of the marketplace, the most efficient mechanism for allowing competitors to maximise their own good. Other social actors – including the state, voluntary associations, and the like – are just obstacles to the smooth operation of market logic.

For an actor in neoliberal society, mindfulness is a skill to be cultivated, or a resource to be put to use. When mastered, it helps you to navigate the capitalist ocean’s tricky currents, keeping your attention “present-centred and non-judgmental” to deal with the inevitable stress and anxiety from competition. Mindfulness helps you to maximise your personal wellbeing.

All of this may help you to sleep better at night. But the consequences for society are potentially dire. The Slovenian philosopher Slavoj Žižek has analysed this trend. As he sees it, mindfulness is “establishing itself as the hegemonic ideology of global capitalism”, by helping people “to fully participate in the capitalist dynamic while retaining the appearance of mental sanity”.

By deflecting attention from the social structures and material conditions in a capitalist culture, mindfulness is easily co-opted. Celebrity role models bless and endorse it, while Californian companies including Google, Facebook, Twitter, Apple and Zynga have embraced it as an adjunct to their brand. Google’s former in-house mindfulness tsar Chade-Meng Tan had the actual job title Jolly Good Fellow. “Search inside yourself,” he counselled colleagues and readers – for there, not in corporate culture – lies the source of your problems.

The rhetoric of “self-mastery”, “resilience” and “happiness” assumes wellbeing is simply a matter of developing a skill. Mindfulness cheerleaders are particularly fond of this trope, saying we can train our brains to be happy, like exercising muscles. Happiness, freedom and wellbeing become the products of individual effort. Such so-called “skills” can be developed without reliance on external factors, relationships or social conditions. Underneath its therapeutic discourse, mindfulness subtly reframes problems as the outcomes of choices. Personal troubles are never attributed to political or socioeconomic conditions, but are always psychological in nature and diagnosed as pathologies. Society therefore needs therapy, not radical change. This is perhaps why mindfulness initiatives have become so attractive to government policymakers. Societal problems rooted in inequality, racism, poverty, addiction and deteriorating mental health can be reframed in terms of individual psychology, requiring therapeutic help. Vulnerable subjects can even be told to provide this themselves.

Neoliberalism divides the world into winners and losers. It accomplishes this task through its ideological linchpin: the individualisation of all social phenomena. Since the autonomous (and free) individual is the primary focal point for society, social change is achieved not through political protest, organising and collective action, but via the free market and atomised actions of individuals. Any effort to change this through collective structures is generally troublesome to the neoliberal order. It is therefore discouraged.

An illustrative example is the practice of recycling. The real problem is the mass production of plastics by corporations, and their overuse in retail. However, consumers are led to believe that being personally wasteful is the underlying issue, which can be fixed if they change their habits. As a recent essay in Scientific American scoffs: “Recycling plastic is to saving the Earth what hammering a nail is to halting a falling skyscraper.” Yet the neoliberal doctrine of individual responsibility has performed its sleight-of-hand, distracting us from the real culprit. This is far from new. In the 1950s, the “Keep America Beautiful” campaign urged individuals to pick up their trash. The project was bankrolled by corporations such as Coca-Cola, Anheuser-Busch and Phillip Morris, in partnership with the public service announcement Ad Council, which coined the term “litterbug” to shame miscreants. Two decades later, a famous TV ad featured a Native American man weeping at the sight of a motorist dumping garbage. “People Start Pollution. People Can Stop It,” was the slogan. The essay in Scientific American, by Matt Wilkins, sees through such charades.

At face value, these efforts seem benevolent, but they obscure the real problem, which is the role that corporate polluters play in the plastic problem. This clever misdirection has led journalist and author Heather Rogers to describe Keep America Beautiful as the first corporate greenwashing front, as it has helped shift the public focus to consumer recycling behaviour and thwarted legislation that would increase extended producer responsibility for waste management.

We are repeatedly sold the same message: that individual action is the only real way to solve social problems, so we should take responsibility. We are trapped in a neoliberal trance by what the education scholar Henry Giroux calls a “disimagination machine”, because it stifles critical and radical thinking. We are admonished to look inward, and to manage ourselves. Disimagination impels us to abandon creative ideas about new possibilities. Instead of seeking to dismantle capitalism, or rein in its excesses, we should accept its demands and use self-discipline to be more effective in the market. To change the world, we are told to work on ourselves — to change our minds by being more mindful, nonjudgmental, and accepting of circumstances.

It is a fundamental tenet of neoliberal mindfulness, that the source of people’s problems is found in their heads. This has been accentuated by the pathologising and medicalisation of stress, which then requires a remedy and expert treatment – in the form of mindfulness interventions. The ideological message is that if you cannot alter the circumstances causing distress, you can change your reactions to your circumstances. In some ways, this can be helpful, since many things are not in our control. But to abandon all efforts to fix them seems excessive. Mindfulness practices do not permit critique or debate of what might be unjust, culturally toxic or environmentally destructive. Rather, the mindful imperative to “accept things as they are” while practising “nonjudgmental, present moment awareness” acts as a social anesthesia, preserving the status quo.

The mindfulness movement’s promise of “human flourishing” (which is also the rallying cry of positive psychology) is the closest it comes to defining a vision of social change. However, this vision remains individualised and depends on the personal choice to be more mindful. Mindfulness practitioners may of course have a very different political agenda to that of neoliberalism, but the risk is that they start to retreat into their own private worlds and particular identities — which is just where the neoliberal power structures want them.

Mindfulness practice is embedded in what Jennifer Silva calls the “mood economy”. In Coming Up Short: Working-Class Adulthood in an Age of Uncertainty, Silva explains that, like the privatisation of risk, a mood economy makes “individuals solely responsible for their emotional fates”. In such a political economy of affect, emotions are regulated as a means to enhance one’s “emotional capital”. At Google’s Search Inside Yourself mindfulness programme, emotional intelligence (EI) figures prominently in the curriculum. The programme is marketed to Google engineers as instrumental to their career success — by engaging in mindfulness practice, managing emotions generates surplus economic value, equivalent to the acquisition of capital. The mood economy also demands the ability to bounce back from setbacks to stay productive in a precarious economic context. Like positive psychology, the mindfulness movement has merged with the “science of happiness”. Once packaged in this way, it can be sold as a technique for personal life-hacking optimisation, disembedding individuals from social worlds.

All the promises of mindfulness resonate with what the University of Chicago cultural theorist Lauren Berlant calls “cruel optimism”, a defining neoliberal characteristic. It is cruel in that one makes affective investments in what amount to fantasies. We are told that if we practice mindfulness, and get our individual lives in order, we can be happy and secure. It is therefore implied that stable employment, home ownership, social mobility, career success and equality will naturally follow. We are also promised that we can gain self-mastery, controlling our minds and emotions so we can thrive and flourish amid the vagaries of capitalism.As Joshua Eisen, the author of Mindful Calculations, puts it: “Like kale, acai berries, gym memberships, vitamin water, and other new year’s resolutions, mindfulness indexes a profound desire to change, but one premised on a fundamental reassertion of neoliberal fantasies of self-control and unfettered agency.” We just have to sit in silence, watching our breath, and wait. It is doubly cruel because these normative fantasies of the “good life” are already crumbling under neoliberalism, and we make it worse if we focus individually on our feelings. Neglecting shared vulnerabilities and interdependence, we disimagine the collective ways we might protect ourselves. And despite the emptiness of nurturing fantasies, we continue to cling to them.

Mindfulness isn’t cruel in and of itself. It’s only cruel when fetishised and attached to inflated promises. It is then, as Berlant points out, that “the object that draws your attachment actively impedes the aim that brought you to it initially”. The cruelty lies in supporting the status quo while using the language of transformation. This is how neoliberal mindfulness promotes an individualistic vision of human flourishing, enticing us to accept things as they are, mindfully enduring the ravages of capitalism.

Adapted from McMindfulness: How Mindfulness Became the New Capitalist Spirituality by Ronald Purser, published by Repeater Books on 9 July and available at guardianbookshop.com

A Story Within The Music: Sneaking Around

A New segment that I wanted to start in my Storytelling Blog. Where I will put on a link to one of my songs, there will be a story that will follow with it. This is a story that the song is telling me and I wanted to share it with everyone. And to get some feedback from it. So here we go with the first selection:

In a tall building in a city of corrosion, and power, and greed rules everything a woman is mysteriously walking around an office building. This office is one of the top Fortune 500 companies in the world. This woman knows that there is some wrong doing going on within these walls of her environment. But everyone that she talks to and tries to get on her side something mysteriously happens to them. So on her own she has to find out whats going on here. She sneaks in the tall dark and mysterious building without security knowing that she is even there. She finds the stairs in the building and runs up them quickly, but also silently as she could. Now she has made to the floor that she works on, now getting in the next part of the mission. So she hides in the shadows until one of the security guards goes in, when that happens she quickly run in behind the guard without him even knowing she is there. She knows the guards that work in this building and knows where all the security cameras are, and all the hidden spots for these cameras as well. She knows getting caught by the camera wasn’t going to happen. Again she hides, and wait for the guard to leave, while the guard was leaving the room, he stopped for a moment for known reason by the woman. So she sneaks up behind the guard and knocks him out with his own flashlight that she picks up on the floor that he had dropped. Sneaking Around Music Please my advice if you can play the song while you read this post and let me what you think.

by Morris Hayes Jr/Dj D2uece

Sneaking Around Music

5 books that will help advance your career

5 books that will help advance your career Time management is so 2010. The new game in town? Attention management. By Julie D. Andrews, LearnVest | May 22, 2014

Read your way to the top.
Read your way to the top. (Thinkstock)
No matter which rung you occupy on the corporate ladder, there’s always farther to climb — more skills to sharpen, bosses to impress, raises to earn.

In the never-ending quest for professional improvement, you may find accelerated success by enrolling in workshops, picking the brain of your favorite mentor — or simply devouring an insightful, strategy-packed career book.

But how do you know which tomes are truly helpful and worth your time?

Enter: LearnVest. We read five career page-turners for you, chatted with the authors, and mined the best tips you can apply to your own career strategy — starting today.

1. The book: The Up Side of Down: Why Failing Well Is the Key to Success
By Megan McArdle

According to Bloomberg View columnist Megan McArdle, failure has significant power to lead us to success — if you know how to harness it. Citing business, economic, and psychological research, she argues that the professional skill we should all be cultivating is the art of bouncing back.

McArdle’s big tip: Relinquish your fear of failure.

What that means: When we expect that professional failures can — and will — occur, we give ourselves permission to take a leap or two. And if a soul-crushing failure strikes as a result, you can skip the shock-paralysis mode — because you were already expecting a few bumps in the road — and quickly change your course.

So diagnose and assess failures early, then accept them — and move on. “Realize you are not a failure — you are a person who has failed,” McArdle says. “Failure is how we learn and can set us up for the next achievement.”

Her advice in action: Even some of the most recognizable, successful people floundered before they ultimately got it right. And while you may not ever experience large-scale failure, the takeaway is the same. So next time you hit a professional snag — you miss a deadline, bomb the presentation, or are late to an important shareholder meeting — allow yourself to feel bad for just a minute … then spring into action: Take responsibility for your mistake, come up with a recovery plan — and then use the experience as fuel for your future successes.

2. The book: How to be a Productivity Ninja: Worry Less, Achieve More and Love What You Do
By Graham Allcott

Go-getters, listen up: Time management is so 2010. The new game in town? Attention management.

That’s according to Graham Allcott, founder of Think Productive, a training firm in the U.K. that has advised staffers at companies ranging from eBay and Heineken to GlaxoSmithKline on how to fine-tune productivity at every corporate level.

Here’s the gist: With so many trifling tasks grasping for our attention during the typical workday, it’s easy to lose sight of the macro view of your career. Allcott’s principles aim to help professionals refocus on the bigger picture in order to master key projects that’ll lead them to greater achievement.

Allcott’s big tip: Go off the grid.

What that means: One of his signature strategies outlined in the book is called “stealth and camouflage.” Basically, Allcott says, the best way to be more productive at work is to dip under the radar.

“Be willing to disconnect from phone, email, text, social media, even your office environment, when there’s a bigger goal in sight that you want to achieve,” Allcott says.

His advice in action: We know what you’re thinking: much easier said than done.

But Allcott isn’t suggesting you complete your important work projects in a remote cabin in the woods with no cell-phone service or access to Facebook. Instead, make a conscious effort to protect your attention span by actively fighting typical office distractions.

For example, send phone calls to voice mail when they’re likely to be less important than the task you’re working on, set strict boundaries for signing off email, social media, or instant messenger programs when you’re under the gun, and book time on your own calendar for creative thinking, forward planning, and review. (Allcott also suggests making your calendar settings private, as more persistent coworkers may try to schedule over meetings called “personal thinking time.”)

If you have a little flexibility, spend time working away from your desk when you can — at home, in cafés, in a meeting room, or outside. You’ll be less tempted to devote time to putting out little fires that occur throughout the day — and more productive on the projects most likely to get you noticed.

3. The book: Body of Work: Finding the Thread That Ties Your Story Together
By Pamela Slim

Veteran business coach Pamela Slim says there’s no such thing as a textbook career trajectory anymore. Increasingly, many of us are following more unconventional routes — an amalgam of corporate posts, start-up work, freelance projects, and even side gigs.

“Work is inherently unstable nowadays, and it’s not going back to the way it was,” Slim says. “We need a new way to think about careers.”

Slim’s solution? Craft a narrative that weaves together your diverse skill set and varied successes — an explanation of who you are and what you can do.

Slim’s big tip: Think back on your career accomplishments and identify what common threads tie them together.

What that means: This, Slim says, is your body of work — and your ability to craft a powerful one is what will ultimately determine your ongoing employability.

“[You’ll find work now] because you have clarity on where you’ve been and where you’re going. The story component is key. You need to drive the story, set context and constantly reposition yourself,” she says.

Her advice in action: Are you looking to take a career leap, but aren’t sure what next step complements your body of work? Slim says to start by “naming your ingredients” — and make sure they’re integrated into your work.

That’s exactly what David Batstone, a sustainable business professor, journalist, and business investor in San Francisco, did. After reading a news story where he learned the owner of his favorite Indian restaurant was involved in a human-trafficking ring, Batstone, a longtime human-rights activist, was inspired to combine his varied career paths into a single focal point.

Using his “ingredients” — his roles as a journalist, investor, professor, activist, father, and husband, plus his other related skills and values — Batstone co-founded Not for Sale, a nonprofit that fights human slavery.

“For Batstone, it was having multiple, disparate dots to bring together that allowed him to discover and clobber his next big project — the cumulative one that would make the most impactful, positive changes to date in his professional life,” Slim says.

4. The book: Springboard: Launching Your Personal Search for Success
By G. Richard Shell

G. Richard Shell, a Wharton professor and creator of the popular course, “The Literature of Success: Historical and Ethical Perspectives,” wants you to know one thing: The formula for success is not one-size-fits-all.

This may seem like an unlikely stance, considering he teaches at one of the most prestigious business schools in the country. But Shell argues that taking your time to define what success means to you, personally, will ultimately lead to more fulfillment, happiness, and, yes, success.

Shell’s big tip: Follow your capabilities, or the things you do “a bit better than others.”

What that means: Approach your career from the inside out — considering who you are, fundamentally, when making professional decisions.

Understanding what motivates you and what you like to do will help you better weed out corporate climates, cultures, and job descriptions that aren’t a fit — and won’t bring you happiness. Then you can focus on aligning your job prospects with the work and environments where you’ll contribute and achieve the most satisfaction.

After all, if you don’t do this for yourself, no one else will either.

“School teaches skills whether students are good at them or not,” Shell says, likening it to a one-size-fits-all culinary experience where little attention is given to what type of cuisine you should cook. “So you end up with many dissatisfied workers who think they made the wrong career choice.”

His advice in action: Not sure what’s in your basket of capabilities? Shell suggests tuning into what tasks and projects give you the greatest sense of gratification on completion — activities you gravitate toward because they’re interesting and enjoyable.

Julia Child, widely recognized as the first celebrity chef, summed it up perfectly when she said: “The more I cook, the more I like to cook.”

Consider what you like to do a little more each time you do it — and do it.

5. The book: Get a Job!: How I Found a Job When Jobs Are Hard to Find — and So Can You
By Dan Quillen

When Dan Quillen was laid off in 2011, he called on his H.R. background to help him land an interview for every four résumés he submitted — a response rate that was 19 percent higher than peers’ in his networking groups.

How’d he do it? Hint: Social-media savvy played a big role in getting his résumé more visibility. Among the lessons in his book, Quillen details why using social media is an organic, far-reaching, and imperative strategy to nabbing the job you want.

Quillen’s big tip: Social channels are a must for job searches (unless you have time to waste).

What that means: It can be embarrassing to admit you’re job hunting — especially if it’s the result of a layoff. But the sooner and faster you get the word out that your services are available for hire, the better.

Advice in action: Broadcast as widely as possible that you’re looking for a new position. Use LinkedIn, Facebook, Twitter — any and all social networks that make sense for you — to cast your social-networking net wide, Quillen says.

Join groups, from college alumni to those of current or past employees at companies where you’d like to work — and participate actively. This provides an opportunity to expand your networking beyond those who are geographically close enough for you to meet with in person.

“You never know what corner of the social-networking universe may hide your dream job and who may spread the word about it,” says Quillen.

And if a case of embarrassment strikes, recall: Most employees receive a referral bonus for bringing in solid candidates — and that’d be you.

This story was originally published on LearnVest. LearnVest is a program for your money. Read their stories and use their tools at LearnVest.com.

DANA WHITE CURIOUS TO SEE WHAT A HEALTHY BROCK LESNAR COULD DO

Author’s Note: Yes I know for anyone, or even everyone that is keeping track of this article after I publish it. Yes I know that UFC 179 has past and everything. But it’s the question about Brook Lesnar that intrigues me. That’s why I still published this article. I do follow MMA not as much as I should but I’m a Brook Lesnar fan myself. Also, if anyone wants to discuss more about Brook Lesnar and stuff like that just leave a comment. And we can have a discussion for anyone that wants to have one.

MMAWeekly.com
HOT OFF THE WIRE
UFC 179 Weigh-In Results: Jose Aldo vs. Chad Mendes 2 Officially Set (October 24) Brazilian Fans Rain Down on Conor McGregor’s UFC 179 Q&A (Video) (October 24) Watch the Official UFC 179 Weigh-in Streaming Live on Friday at 2 PM ET (October 24) Nate Marquardt Faces Brad Tavares at UFC 182 (October 24) Conor McGregor to Headline Special Sunday UFC Fight Night in Boston (October 24)
DANA WHITE CURIOUS TO SEE WHAT A HEALTHY BROCK LESNAR COULD DO
October 23, 201415 CommentsKen Pishna

There has been no indication from WWE Superstar Brock Lesnar that he’s ready to give up his latest run in professional wrestling for a return to the real world of combat sports in the Octagon.

Jim Ross, a former WWE broadcaster with intimate inside knowledge of the world of professional wrestling, recently told Fox Sports that Lesnar is nearing the end of his current WWE contract, and at 37 years of age, needs to make a decision about his fighting future. He feels it is now or never for Lesnar to try to regain the UFC heavyweight championship he once owned.

“Creatively from a strategic standpoint, WWE will need to find out sooner rather than later if Brock is interested in re-signing or not,” Ross told Fox Sports.

“It looks to me like he’s gotten back on track. He looks phenomenal strength-wise. He’s just scary looking. He’s more scary looking than he was before he left [WWE the first time],” he continued.

“I see no reason he couldn’t have the potential to return to the UFC and sell pay-per-views.”

SEE ALSO: Decision Time for Brock Lesnar

Brock Lesnar vs Randy CoutureConsidering Lesnar is reportedly the UFC’s top pay-per-view draw of all time – even above the likes of Georges St-Pierre, Anderson Silva, and Ronda Rousey – company president Dana White would certainly hold the door open for him.

“I have a great relationship with Brock, we talk all the time,” White told UFC.com on Thursday. “I don’t know (if Lesnar wants to return), we’ll see. If he wants to fight, he knows my number.”

During his UFC tenure, Lesnar was never fully healthy, often having to deal with severe bouts of an intestinal disease called diverticulitis. His condition became so severe that he eventually had to have surgery to help alleviate the problem.

Despite his health issues and a mere four years in the sport, Lesnar made a miraculous run in the MMA world. He fought in the UFC in only his second professional bout, capturing the UFC heavyweight championship in just his fourth fight.

He scored victories over the likes of Randy Couture, Shane Carwin, Frank Mir, and Heath Herring, before eventually returning to the WWE, citing continuing issues stemming from diverticulitis.

SEE ALSO: Shane Carwin Would Un-Retire to Welcome Brock Lesnar Back to UFC

“It’s pretty amazing what he did and accomplished here while having diverticulitis,” White said. “It would be interesting to see a 100-percent healthy Brock Lesnar compete.”

There’s also little argument that, with current UFC heavyweight champion Cain Velasquez entering a Dominick-Cruz-like struggle to get and remain healthy, Lesnar would not only be a big boost to pay-per-view numbers, but also a shot of excitement to a division that is currently floundering to find a star that shines.

Music PR Is About Building Relationships Not A Mailing List

Music PR Is About Building Relationships Not A Mailing List

Pink-slimeDon’t get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently released a free ebook, “What If PR Stood for People and Relationships?” [instead of public relations.] It may speak most directly to people in corporate settings but the cartoons, in particular, remind all of us to develop human relationships that go deeper than automated marketing can ever do.

Both Brian Solis and Hugh MacLeod blogged intros to the ebook which itself can be found in slideshare form embedded below.

A big part of the message, that connecting with humans is about human connections, is summarized in the thumbnail cartoon above (click for bigger size):

“People Don’t Like Being Mistaken For Pink Slime”

What If PR Stood for People and Relationships By Brian Solis & Hugh MacLeod
More food for thought from the above ebook (p. 29):

If an Infographic Is Published and No One Shares It, Did It Even Exist?

Infographics are the new press release.

Native advertising is the new corporate journalism.

Snapchats are the new Instagram.

Vines are the new YouTube videos.

Instagram’s Hyperlapse is the new Vine.

See the pattern?

There’s always the next thing. The question is, so what?

It’s how you use these platforms that defines your brand. It’s how you engage people and inspire them to do something after engagement that defines your legacy.

Live your brands as your customers do. Let them, in turn, bring your brand to light in ways that inspire you. Technology should be invisible.

Hypebot Senior Contributor Clyde Smith (@fluxresearch) recently launched DanceLand and is relaunching Crowdfunding For Musicians. Contact: clyde(at)fluxresearch(dot)c